) Consumer behavior during recession

) Research Method: The primary research methodology employed in this study is phenomenology. Phenomenological research is a qualitative methodology that seeks to gain understanding of the lived experiences and perspectives of people within a particular context. Because this study aims to understand consumer behavior changes due to the recession, it is important to examine how people feel, think and act differently in the recession. Therefore, phenomenology is the best methodology to use. To collect data, semi-structured interviews will be conducted with participants. The selection of participants will be done using purposive sampling to ensure that the recruited individuals have relevant knowledge and experience about the research topic. The choice of interviewees for the study will be based on both gender and age. Following this, the interviews will be conducted and recorded in order to capture any nuances that may be missed in transcription. Following the interviews, the recorded data will be transcribed and transcripts will be used to analyze the data. The analysis will involve identifying patterns, categorizing data and using thematic analysis to understand how individuals experience and understand the concept of consumer behavior changes in recession. In addition, the findings of this study will be validated with external sources in order to provide an accurate account of the research topic. Research Design: The research design for this study is a qualitative, phenomenological research design. The purpose of this research design is to gain an in-depth understanding of the experience of the consumer behavior changes in recession, as experienced by individuals. Following the data collection, the collected data will be transcribed and analyzed using thematic analysis to identify patterns and categorize the data. The primary data collection method will be semi-structured interviews and the selection of the participants for the study will be based on purposive sampling. The interviewees will be aged between 18-45 and will have relevant knowledge and experience of consumer behavior changes in recession. The interviews will be conducted in a comfortable environment, with the aim of creating an atmosphere where the participants are comfortable sharing their experiences and views. The interviews will be recorded in order to capture any nuances that may be missed in transcription. Following the interviews, the recorded data will be transcribed and the transcripts will be used to analyze the data. The analysis of the data will involve a thematic analysis. This will involve the identification of patterns and the categorization of data. The data that is collected through the interviews will be analyzed to understand how