1. Go to Market Strategy: -Develop a target customer strategy to identify and target key customer segments for Umba’s products and services. -Invest in digital marketing and SEO to increase visibility on online search engines. -Identify and implement partnerships with key influencers to create awareness and expand Umba’s customer base. -Establish a presence on social media to engage customers and attract new business. 2. Partnership Strategy: -Develop partnerships with local banks and fintech companies to increase Umba’s reach and market share. -Explore opportunities with local business owners and entrepreneurs to increase Umba’s visibility. -Establish strong partnerships with key stakeholders in the payment industry in Nigeria. -Work with local charities to promote Umba services and create goodwill.