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Comment Section for PAID POST by Victorinox — Behind the Cross and Shield

Screenshot of PAID POST by Victorinox — Behind the Cross and Shield www.nytimes.com/paidpost/victorinox/behind-the-cross-and-shield.html

Inside the multigenerational creative machine of Victorinox, makers of the world’s most iconic tool

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This page is a paid post by Victorinox on The New York Times, providing an in-depth look into the history, production, and significance of the Swiss Army Knife. The article details a story from Paul Auf der Maur, a Victorinox employee, illustrating the iconic status and recognition of the knife worldwide. It delves into the history of Victorinox, founded by Karl Elsener I in 1884, and its evolution into a company that produces 135,000 knives daily, with modern versions boasting up to 73 functions. The piece also outlines the manufacturing process, highlighting the blend of human craftsmanship and machine precision, and the proprietary steel recipe used. It emphasizes the multi-generational workforce behind the knife and the pride they take in their work. Despite evolving with the times and expanding into other product lines like watches, travel gear, and fragrances, Victorinox maintains its commitment to quality, tradition, and its Swiss roots. The article concludes by underscoring the importance of the people behind the production of the Swiss Army Knife.

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Sept. 17, 2024, 7:07 p.m.

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