Comment Section for Why product equity has become a business imperative for the future of digital products | TechCrunch

The article on TechCrunch is authored by Timothy Bardlavens, the director of product equity at Adobe. He discusses the importance of product equity in the development of digital products. Historically, product innovation has often left out marginalized groups due to various limitations. Bardlavens emphasizes that businesses should now focus on creating products that work for everyone to succeed in the current market. He suggests that building equitable experiences can lead to business growth and brand trust. Bardlavens shares five foundational strategies for building equitable products: implementing product equity from the start, prioritizing equity across all aspects of the organization, building reciprocal community relationships, redefining success, and targeting universalism. He concludes by stating that this approach will set a new standard for the tech industry by creating more equitable processes in all aspects of product research, design, and development. This will lead to more inclusive digital products and a more equitable future.