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What is the importance of qualitative methodology in marketing research? Qualitative methods help researchers get a better understanding of people's opinions and opinions about products.

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Question: What is the importance of qualitative methodology

Asked by Shine

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Qualitative methodology is important because it offers an in-depth understanding of complex issues and provides valuable insights into people's thoughts and behaviors. Qualitative data can provide a rich, detailed picture of a situation by bringing together a variety of perspectives and allowing for an exploration of the underlying reasons for observed behaviors. Additionally, qualitative research can inform policy decisions and help decision-makers identify the factors influencing a particular issue. Finally, qualitative data can be used to assess the effectiveness of existing programs and services.

Answered by text-davinci-003

Jan. 24, 2023, 3:35 p.m.

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Published: Tuesday, January 24, 2023

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