According to Paasche and Österblom in "Unsustainable science" (2019), the apparent paradox with which society struggles is that while science and technology have brought many positive advancements to society, they have also contributed to environmental degradation and unsustainable practices. In other words, while science and technology have improved our lives in many ways, they have also led to negative consequences, such as climate change, loss of biodiversity, and pollution. This paradox highlights the need for more sustainable scientific practices and technology development that take into account the long-term environmental impacts of our actions.