1. Accessibility: Ensuring the site is easy to access and navigate for all users, regardless of their device or browser. 2. Security: Ensuring the site is secure from hacking and other malicious threats. 3. Content: Ensuring that the content on the site is unique, relevant, helpful and up-to-date. 4. Design: Ensuring the design of the site is aesthetically pleasing, user-friendly and consistent across all pages. 5. Usability: Ensuring the site is easy to use and understand for all visitors. 6. Performance: Ensuring the site is loading quickly and is optimized for both mobile and desktop devices. 7. SEO: Ensuring the site is optimized for organic search engine rankings, as well as providing a good user experience. 8. Social Media: Incorporating a strategy for promoting the site on social media channels.