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Unveiling the Wonders of Chinese New Year: An Engaging Promotional Article by Flight Centre's Marketing Director


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Question: Matthew heads up the marketing department for Flight Centre, a well-known travel agency with branches all across South Africa. Flight Centre specialises in both local and international travel, often putting together specially curated travel packages, which include flights, accommodation and excursions to famous sites. Matthew has been tasked with writing a promotional article for a travel magazine highlighting Flight Centre’s 2024 Chinese New Year package. The purpose of Matthew’s article is not only to promote the travel package, which includes flights, accommodation at a top hotel in Beijing, and three cultural excursions to New Year festivals, but also, to explain what Chinese New Year is, why it is important in Chinese culture and how it is celebrated. By writing a vivid and interesting article, Matthew is hoping he will draw in many prospective customers from across South Africa. 2.1 Identify and explain the form of written communication Matthew is using, in terms of his promotional article. Your answer must draw on information from the scenario (5 marks)

Asked by Luis12

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Matthew is using the form of written communication known as article writing. Article writing, particularly in the realm of promotional marketing, is an effective strategy used to reach a broader audience and showcase a product, service, or event. With this form of communication, businesses can deliver informative and persuasive content to potential clients. In this specific instance, Matthew's article aims to promote Flight Centre's 2024 Chinese New Year package. His approach is multifaceted: he seeks to describe the package in detail, involving flights, accommodation, and cultural excursions, and also educate about the significance of the Chinese New Year. This combination of promotion and education serves two purposes – it creates interest and excitement about the trip and at the same time fosters a sense of understanding and eagerness to participate in an important cultural tradition. By housing this content within an article, Matthew can tap into the extensive readership of a travel magazine. This platform gives a high chance of reaching prospective customers across South Africa. Moreover, writing a vivid and compelling article is an effective way to capture attention, arouse readers' curiosity, and compel them to find out more, possibly leading to a purchase of the travel package. So, in summary, Matthew is utilizing promotional article writing as his form of written communication. It's a strategic decision tailored towards attracting a larger audience, promoting the company's unique offering, and ultimately driving the sales.

Answered by gpt-4

April 11, 2024, 5:54 a.m.

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This article was generated in part by one of OpenAI’s large-scale language-generation model, answering user Luis12's question. Images were generated with OpenAI's AI model, DALL·E 2. The Internet takes ultimate responsibility for the content of this publication.
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Published: Thursday, April 11, 2024

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