Ask AI: Summarize qualitative methodology and the descriptive design style

Qualitative methodology is a type of research used to observe, describe and explain phenomena that are difficult to measure in numeric terms. It typically involves gathering data from a small sample size and involves understanding the experiences, behaviors, perception and beliefs of those being studied. Qualitative research techniques include focus groups, interviews, case studies, and participant observation. Descriptive design is a common style of qualitative methodology that focuses on describing the characteristics and features of a phenomena. It involves collecting data on the features and characteristics of a phenomenon and may also involve making comparisons between different contexts or groups. Through descriptive design, researchers are able to gain a better understanding of the context and dynamics of a particular event or situation.