**Mastering Persuasion: The World of Advertisement**

Certainly! Here’s an example of how a mentor might introduce a lesson on advertisement, including a hook, learning objectives, and context. I’ve also included a link to a helpful resource on instructional strategies. --- **Lesson Introduction: Advertisement** **Hook:** To grab students’ attention, the mentor begins by showing a collection of memorable and diverse advertisements (video, print, online) and asks, “Can you think of a time an ad made you want to buy something? What made it persuasive?” This invites students to share real-life experiences and sparks interest in the topic. **Learning Objectives:** The mentor states the objectives clearly: - “By the end of this lesson, you will be able to identify key advertisement techniques and explain how they influence consumer behavior.” - “You will analyze different ads and create your own short advertisement using persuasive strategies.” **Context:** The mentor explains why it’s important to understand advertisements: - “Every day we see hundreds of ads—in magazines, on TV, and online. Advertisements shape our choices and opinions, so it’s important to know how they work.” - “Today we’ll explore the elements that make ads effective and think critically about the messages they send.” --- **Reference:** For more instructional strategies on lesson introductions and engagement, see: - [Instructional Strategies: Launching a Lesson Effectively (ASCD)](https://www.ascd.org/el/articles/5-strategies-for-effective-lesson-launches) Let me know if you’d like more detail or tailored examples!