Prioritizing reasons over emotions in ethical decision-making has its merits, and here are several key points: 1. Objectivity: Logic and reasons provide an objective pathway in making decisions. Emotions, on the other hand, are often subjective and might vary greatly from person to person. 2. Consistency: Acting on reasons and objective standards generally results in more consistent decisions, whereas emotions can fluctuate based on personal feelings and/or circumstances. 3. Long-term benefits: Decisions made on the basis of reason are often aimed at broader and long-term consequences, whereas emotional decisions tend to focus on immediate results or benefits. 4. Reduces bias: Reasoning helps to limit biases we might not be aware of when making an emotional decision. 5. Fosters collective good: Prioritizing rational reasons often fosters decisions that cater to the collective good, rather than just individual benefit. This is particularly crucial in ethical decision making. 6. Ethical guidelines: Most ethical decision-making models and tools revolve around rational analysis rather than emotional reactions. Nevertheless, it's important to note that emotions also play a crucial role in ethical decision-making. Empathy, guilt, and compassion can serve as strong ethical motivators. The ideal approach often will include a balance between reason and emotion.