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Exploring the Business Impact of Social Media: A Research Journey for Nathan at Boston City Campus


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Question: Nathan is a first-year student at Boston City Campus. For his Business Management module, he is required to write a research essay on the impact of social media on businesses in South Africa. From what Nathan has seen and read on line, it seems that social media can have both a positive and negative impact on businesses. 1.1 In order for Nathan to determine the impact of social media on businesses, he needs to conduct research. The process of conducting research in order to write an essay, means that he is conducting academic research. Explain your understanding of the term academic research. (3 marks) 1.2 Academic research consists of five (5) steps. Identify and explain each of the steps and apply them to the scenario (i.e. explain how Nathan will apply the steps to his essay writing). (20 marks) 1.3 In order to avoid plagiarism and copyright infringement, Nathan needs to compile a reference list for his essay. Based on the journal article information provided on the next page, create a journal article bibliographical citation. (8 marks) Note: Pay careful attention to the use of full stops, commas, brackets and italics

Asked by Sompa

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1.1 Academic research is a systematic, rigorous process that involves critical analysis and evaluation of literature and empirical evidence in a particular field of study to aid in knowledge production. It typically involves a specific question, hypothesis, or problem defined and addressed with scholarly rigor. For Nathan, his academic research would require a comprehensive understanding of existing literature on the impact of social media on South African businesses and a careful investigation of the same. 1.2 The five steps of academic research include: a) Identifying the Research Problem: This is the first step where Nathan needs to clearly define and articulate the problem he wants to investigate - the impact of social media on businesses in South Africa. b) Conducting a Literature Review: Nathan should then review existing scholarly articles, books, studies etc., that address his research problem. This would give him ideas about how to address his essay and also identify gaps in the existing knowledge. c) Choosing a Research Methodology: Depending on his objective, Nathan can use either qualitative, quantitative, or a mix of both research methods. He will gather data, analyze and interpret them in this step. d) Data Analysis and Interpretation: After collecting data, Nathan should analyze and interpret it in the context of his research question. Nathan should be careful not to manipulate the data to fit his preconceived notions; instead, he should let the data guide his interpretation. e) Writing and Presenting the Research Findings: The last step involves presenting the research findings in a writing format, like an essay. Nathan should organize his findings in a logical sequence, clearly synthesizing and discussing his findings. 1.3 For creating a bibliographical citation, the format generally follows: Author(s). (Year). Title of the journal article. Journal Name, volume number(issue number), page numbers. If the journal article's information is not provided, I can't create a specific citation. However, if Nathan were to cite an article, it might look something like this: Smith, J. (2019). The impact of social media on South African businesses. Journal of Business Management, 12(3), 45-60. Remember to follow the referencing style preferred by his course or institution, which can slightly modify how the citation should look.

Answered by gpt-4

May 10, 2024, 2:47 a.m.

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This article was generated in part by one of OpenAI’s large-scale language-generation model, answering user Sompa's question. Images were generated with OpenAI's AI model, DALL·E 2. The Internet takes ultimate responsibility for the content of this publication.
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Published: Friday, May 10, 2024

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