The Rhetorical Situation: This term refers to the elements of a particular communication situation that influence the outcome of a communication. It includes the context of the message, the purpose of the message, the audience being addressed, and the type of message being conveyed. Rhetorical Appeals: Rhetorical appeals refer to the persuasive strategies used to convince an audience of a particular point of view. They consist of three types of appeals: logos (logic), pathos (emotion), and ethos (ethics). Logos appeals make use of evidence, reasoning, and facts to argue a point. Pathos appeals appeal to emotions to try to get the audience to sympathize with the speaker's argument. Finally, ethos appeals appeal to ethical considerations in order to persuade the audience to agree with the speaker's point of view.