1. Brand: Identifying a company or product. 2. Competition Based Pricing: Pricing based on competitors. 3. Cost Based Pricing: Pricing based on production costs. 4. Demand Based Pricing: Pricing

Sure, I'd be happy to help with definitions for these terms: 1. **Brand**: A brand is a name, term, design, symbol, or any other feature that identifies one seller's product or service as distinct from those of other sellers. A brand represents the entire customer experience and is built over time through consistent delivery of a product or service's value proposition. 2. **Competition-based pricing**: This pricing strategy involves setting the price of a product or service based on what competitors are charging. It is also known as competitive pricing or market-oriented pricing. 3. **Cost-based pricing**: This pricing strategy involves setting the price of a product or service based on the costs of producing and delivering it, plus a markup to ensure a profit. The basic formula is: cost + profit margin = price. 4. **Demand-based pricing**: Also known as dynamic pricing, this strategy involves setting the price of a product or service based on current market demand. Prices can fluctuate depending on factors like seasonality, customer interest, and market conditions. 5. **Features**: Features are the distinguishing characteristics of a product or service that provide value to the customer. Features can be tangible (physical attributes) or intangible (brand, warranty, etc.). 6. **Marketing**: Marketing encompasses all activities related to promoting and selling products or services, including market research, advertising, sales, and distribution. Its goal is to create value for customers and build strong customer relationships. 7. **Marketing mix**: Often referred to as the 4Ps (Product, Price, Place, Promotion), the marketing mix is a set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. 8. **Marketing plan**: A marketing plan is a comprehensive document that outlines a company’s marketing strategy and tactics for a defined period. It includes market research, target market analysis, marketing objectives, strategies, budget and timeline for implementation. 9. **Positioning**: Positioning refers to the process of establishing and maintaining a distinct image or identity in the minds of the target market for a product, service, or brand. It involves differentiating a product or service to achieve a unique place in the market. 10. **Product mix**: The product mix, or product assortment, is the total variety of products that a company offers for sale. This includes the number of product lines, the length of each line, the depth of each product, and the consistency between them. 11. **Psychological pricing**: Psychological pricing is a strategy that considers the psychological impact of prices on consumers, affecting their perception of value. Common tactics include pricing just below a round number (e.g., $9.99 instead of $10) or using high prices to imply quality. 12. **Return on investment (ROI)**: ROI is a performance measure used to evaluate the efficiency or profitability of an investment. It is calculated by dividing the net profit from the investment by the initial cost and then multiplying by 100 to get a percentage. The formula is: \( \text{ROI} = \left( \frac{\text{Net Profit}}{\text{Investment Cost}} \right) \times 100 \). I hope these definitions are helpful! Let me know if you need further elaboration on any of the terms.